Linked to this site from Glue's blog. Great stats and facts related to social media:
eConsultancy
Friday, 28 August 2009
New from Glue London
Tried to share just the item on "Visit Sweden", but I've had to share the whole newsletter anyway. Interesting virals for "Visit Sweden", I'd like to see some reaction from Level 3s about this in line with thewir Staffs Moorlands project .... what do you think about them?
Here's the link.
Here's the link.
News
Got this from Brand Republic this morning. National branding, city branding, regional branding .... makes sense in a recession.
Wednesday, 26 August 2009
Show + Tell, Part of London Design Festival 2009 - Creativepool
A good opportunity for students and graduates alike.
Show + Tell, Part of London Design Festival 2009 - Creativepool
Shared via AddThis
Show + Tell, Part of London Design Festival 2009 - Creativepool
Shared via AddThis
Facebook | Videos posted by Mark Baker: Texting While Driving (Very Graphic)
Very strong video highlighting the dangers of text-driving.
Facebook | Videos posted by Mark Baker: Texting While Driving (Very Graphic)
Posted using ShareThis
Facebook | Videos posted by Mark Baker: Texting While Driving (Very Graphic)
Posted using ShareThis
Tuesday, 25 August 2009
Tuesday, 11 August 2009
Monday, 10 August 2009
Links and Sharing
Had a bit of a busy outburst this morning after I discovered the Sharethis widget. It's great and I've posted loads of nice and varied bits from news on advertising to photoshop tutorials and blogs. I hope to do this periodically and hopefully get some discussion going on some of the topics I post. I've also linked this blog to Networked Blogs on Facebook which should update regularly.
Advertising | The Glue Pot
Some interesting bits and bats here. I love the intelligent adshel with the hidden camera. Great use of technology and media.
Advertising | The Glue Pot
Posted using ShareThis
Advertising | The Glue Pot
Posted using ShareThis
Absolute Anthem
Found this at the gluepot this morning. I think it's a lovely spot for Absolut and I love the influence of Stefan Sagmeister in the use of environmental typography. I don't know if he had a hand in this or whether the team have been influenced by him. If that's the case, does it matter that this is quite clearly such a blatant "homage"?
Absolute Anthem
Posted using ShareThis
Absolute Anthem
Posted using ShareThis
Thursday, 6 August 2009
Social Networking Losing It's Cool?
Found this on the Guardian:
"Young Abandon Social Networking Sites"
Makes interesting reading. Will we see a new move in Web 2.0? The bit that interests me is the statement intimating an older generation adopting youth signifiers. These signifiers, from skinny jeans to FaceBook, were not invented by the 15-24 year olds. On the contrary, the circular nature of fashion and taste has seen the reinvention of fashion, music, etc that is still relevant to the generation it was created by initially. Fashion-wise, the generation growing up in the 80s and 90s appropriated hoodies, ripped jeans, the lumberjack look, skateboarding, surfer style as signifiers of that given era. Music-wise, we are seeing a move away from the reinvention of disco, soul and funk that was house to a newfound appreciation of classic rock .... and not just in terms of new bands appropriating the sounds of Zep, AC/DC, etc, but there's even a reinvention of prog and a new audience for all the original bands who are newly prominent on the stadium circuit. And, yes, these are musicians in their 50s and 60s!
My point? Well, my point is that we must be clear that demographics have changed from being age-related to lifestyle. Those of us in communications (from advertising to the media) apply this thinking, but it appears that other commentators are still stuck in another era.
"Young Abandon Social Networking Sites"
Makes interesting reading. Will we see a new move in Web 2.0? The bit that interests me is the statement intimating an older generation adopting youth signifiers. These signifiers, from skinny jeans to FaceBook, were not invented by the 15-24 year olds. On the contrary, the circular nature of fashion and taste has seen the reinvention of fashion, music, etc that is still relevant to the generation it was created by initially. Fashion-wise, the generation growing up in the 80s and 90s appropriated hoodies, ripped jeans, the lumberjack look, skateboarding, surfer style as signifiers of that given era. Music-wise, we are seeing a move away from the reinvention of disco, soul and funk that was house to a newfound appreciation of classic rock .... and not just in terms of new bands appropriating the sounds of Zep, AC/DC, etc, but there's even a reinvention of prog and a new audience for all the original bands who are newly prominent on the stadium circuit. And, yes, these are musicians in their 50s and 60s!
My point? Well, my point is that we must be clear that demographics have changed from being age-related to lifestyle. Those of us in communications (from advertising to the media) apply this thinking, but it appears that other commentators are still stuck in another era.
Tuesday, 4 August 2009
Book reviews
I'm going to start reviewing and offering my ten pennurth worth on books that I feel are topical and relevant and, hopefully, enlightening to not just students but others too. Please feel free to contribute. But first here's a link to an interesting article on the challenges facing the industry at present:
The Economist
In a way it's worrying to think that the ad industry will continue to suffer on the way back up, but the recession can bring innovation in its wake. Those brave enough will form their own start-ups rather than sit on their backsides waiting for things to happen. Three of our own grads are doing just that. Adam Lowe, Dan Needham and Shib Hussain have set up 3 Monkeys, No Banana in Stoke. A couple of weeks in and they already have a number of clients. Check them out here.
Ok, books then. I find inspiration in a variety of sources and keep up with both contemporary and classic fiction all the time. Keeping a couple of books on the go is a good way of getting the grey cells busy and I tend to read a decent novel and a business book simultaneously. Tips for you students and recent graduates (and anyone else dipping in) are Malcolm Gladwell's "The Tipping Point" and Tim Harford's "The Undercover Economist".
"The Tipping Point" is not new, of course, but is still very relevant. In this book Gladwell considers a number of scenarios where trends and ideas and behaviours move out of a niche and into the mainstream. He is laying down the foundations for exploring new forms of communication like social networking, for instance, as a viable tool for advertisers. Effectively this is a good book that helps us understand the importance of social dynamics and the move away from push to pull marketing.
"The Undercover Economist", on the other hand, demonstrates the ways in which economics affects and directs our everyday experiences. Using simple examples and plain English, economic theories are demystified and help the reader understand consumer behaviour and market forces. There is an official website here that is well worth a look.
The Economist
In a way it's worrying to think that the ad industry will continue to suffer on the way back up, but the recession can bring innovation in its wake. Those brave enough will form their own start-ups rather than sit on their backsides waiting for things to happen. Three of our own grads are doing just that. Adam Lowe, Dan Needham and Shib Hussain have set up 3 Monkeys, No Banana in Stoke. A couple of weeks in and they already have a number of clients. Check them out here.
Ok, books then. I find inspiration in a variety of sources and keep up with both contemporary and classic fiction all the time. Keeping a couple of books on the go is a good way of getting the grey cells busy and I tend to read a decent novel and a business book simultaneously. Tips for you students and recent graduates (and anyone else dipping in) are Malcolm Gladwell's "The Tipping Point" and Tim Harford's "The Undercover Economist".
"The Tipping Point" is not new, of course, but is still very relevant. In this book Gladwell considers a number of scenarios where trends and ideas and behaviours move out of a niche and into the mainstream. He is laying down the foundations for exploring new forms of communication like social networking, for instance, as a viable tool for advertisers. Effectively this is a good book that helps us understand the importance of social dynamics and the move away from push to pull marketing.
"The Undercover Economist", on the other hand, demonstrates the ways in which economics affects and directs our everyday experiences. Using simple examples and plain English, economic theories are demystified and help the reader understand consumer behaviour and market forces. There is an official website here that is well worth a look.
Monday, 3 August 2009
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