Pre Launch using Twitter

Wunderman Buenos Aires used Twitter as a pre-launch channel for the new Ford Fiesta. The following video explains all. Great way to take advantage of a little-used medium. Very brave, but yielded some good results.

FORD - The first pre-launch of a car using Twitter from Jose Azanza on Vimeo.

Interesting stuff from the Student Blogs

I must say I am impressed with the quality of blog entries particularly at level 1! These are the ones that made me think this week:

Level 1:

Liz Tarrant exploring new methods of transportation.


Gemma Dickens discussing Fosters .... I'm particularly taken by the new Adam + Eve Fosters campaign, especially so because of the inspired link-up with Alan Partridge.

Ollie Gratter exploring Twitter.

and Stella Li considering the use of celebrity endorsement in both Eastern and Western Cultures.

No Level 2 entries this week ..... shame on you.

Level 3:

Becki Moore's entry this week made me smile ..... and reminded me of a Vacuum Cleaner TV spot I saw in the States .... dissing Dyson who was represented by a Dick Van Dyke cockney street urchin with braces and flat cap combo.

Hannah Selby on the perils of FaceBook identities.

Lauren Penny comes over philosophical discussing creativity.

and Lauren Hughes presenting a nice video on FaceBook.

Enjoy them, I did.

Leader Board

Having been kept busy travelling around on Uni business I get back to find that a hard-core group of ABM students are still blogging like crazy. Not all though - some have slackened off! Here's the leaderboard of top ABM Bloggers by Level:

Level1:
Kate Hammond
Rick Hewitt
Nisha Haque
Ollie Gratter
Alex Moran
Gemma Dickens

Although these last three need to update as they're slipping quickly!!

Level 2:
Kim Pyatt
Paul Chandler
Angus Shepherd

Level 3:
Kat Davies
Becki Moore
Waqy Matloob
Lauren Hughes
Hannah Selby
Charlotte Robinson

We need to see more contributions from everyone else .... get scribbling.