John D.'s Ad Blog: July 2010

Thursday, 29 July 2010

Forget e-commerce; social commerce is where it's at | Opinion | Marketing Week

This is a presentation from Ogilvy in France. Great insight on Social media trends.

Social Media Marketing trends 2010

View more presentations from Laurent François.

Where would we be without social networking? « Graham.Creative.

Virgin Atlantic flies high with new brand livery and identity | News | Marketing Week

Wednesday, 28 July 2010

Mobile Marketing

Cribbed this from a discussion in Marketing Week on issues around Mobile Marketing:

"

MW: If you are creating a non-transactional app, what should it do?

UA: At Procter & Gamble, we look at apps in two ways. There are entertainment and utility apps, both of which need to be rewarding and relevant for their target group.

You always need to ask: what is the role of that app within the consumer’s path to purchase? Once you’ve established that, you can develop the right type of app. We recently launched a Pringles app for the summer football season and it’s purely for entertainment - that’s its role in the path to purchase, within an integrated marketing plan.

James Frost

James Frost (JF) marketing director, Nectar

If you look at mobile in isolation, you’re really cutting off your nose to spite your face. You need to understand how it fits with everything else you’re doing.

JA: A great example for us is Axe [Lynx in the UK]. We found this interesting consumer insight that young guys use their mobile phone as their alarm clock. We sprinkled a bit of “the Axe effect” on an iPhone alarm clock and created an app called Axe Wake Up Service, where young guys get woken up by their favourite Axe angel every morning. It’s about moving away from interruption to engagement.

Guys are using the Wake Up app on a daily basis. They are having a regular interaction with our brand. The app is designed to become more engaging as you use it, as well as more risqué as it goes on - or the girl gets upset if you don’t use it, which is just like real life.

For us, this fulfilled both our objectives in terms of entertainment and utility, so we see it as a huge success.

Melissa Loddo

Melissa Loddo (ML) digital marketing manager, New Look

JF: I think a big opportunity for FMCG businesses outside of pure brand communication is sales promotion. Imagine that you’re going into Sainsbury’s and the app reminds you that something is three-for-two at the very moment you’re entering the store. FMCG brands can make the most of apps by using location and time-specific reminders."

To read the entire article go to:

http://www.marketingweek.co.uk/sectors/telecoms-and-it/mobile-marketers-stand-at-start-of-long-journey/3014955.article

It's a good read. Love the Axe (Lynx) example cited above.

Grad Schemes

This is a list of grad schemes, kindly provided by the EFCCE:

GRADUATE SCHEMES

GERMANY

Ogilvy & Mather
• Visit http://www.ogilvy.de/#/Ogilvy-Deutschland/Ogilvy-Group/Jobs/Ogilvy-
Frankfurt/Camp-David/360-Grad-Traineeprogramm

UK

Aegis Graduate Schemes
• Carat: Visit http://www.aegismediagrads.co.uk/carat/
• Diffiniti: Visit http://www.aegismediagrads.co.uk/diffiniti/
• Vizeum: Visit http://www.aegismediagrads.co.uk/vizeum/
• Contact recruitment@aemedia.com

BBDO - AMV Academy
• http://www.amvbbdo.com/HTML/Contact/graduates.html

Dare Grads Programmes
• Visit http://www.daredigital.com/grads.htm & http://www.facebook.com/daregrads
• Contact grads@daredigital.com.

DDB UK
• Visit http://www.ddblondon.com/ddb/graduate-recruitment/
• Account Management and Planning: Applications for the 2011 graduate program will
open on the 1st September 2010
• Contact: graduaterecruitment@ddblondon.com

JWT London
• Visit http://www.jwt.co.uk/
• Work experience in the Account Management Department: JWT is only taking
applications for January-April 2011 at this point in time
• The closing date for applications for this period is 22 October 2010
• Contact: london.humanresources@jwt.com

Leo Burnett - Grad Foundation
• Visit http://www.leoburnett.co.uk
• Grad Programme 2011: details of the 2011 selection process will be posted towards
the end of summer
• Notify your interest by email: graduate.recruitment@leoburnett.co.uk

Lowe London
• Visit http://www.lowelondon.com/
• Graduates / Creative Placements

McCann Erickson Grad Scheme
• Visit http://mccademy.blog.mccannlondon.co.uk/
• McCademy 2010: Applications are open until 5.30pm on Wednesday 28th July, and
interviews will be held the week commencing August 9th.

Ogilvy Fellowship
• http://www.ogilvyfellowship.co.uk/

Omnicom - DAS Accelerate
• Visit http://www.dasaccelerate.com/index.asp?Pageid=5
• 15 month programme working in a number of specialist agencies
• Applications open in September 2010
• Deadline: 4th January 2011

Publicis London Grad Scheme
• Visit http://www.publicis.co.uk/adcademy/ &
http://www.facebook.com/group.php?gid=8007340909
• The opening date for applications is likely to be January 2011

Saatchi & Saatchi London
• 2011 Summer Scholarship
• The opening date for applications is likely to be Jan 2011
• http://www.saatchi.co.uk/working_here/graduate_recruitment/summer_scholarship

WPP Marketing Fellowship
• http://www.wpp.com/wpp/careers/marketing/graduates/

INTERNSHIP OFFERS

AUSTRIA

Euro RSCG Vienna
• Visit http://eurorscg.2web.at/register

Publicis Vienna
• Visit http://www.publicis.at/html/pages/jobs_onlinebewerbung.php

BELGIUM

DDB Belgium
• Visit http://www.ddb.be/jobs.aspx
• Contact: jobmaster-ddb@ddb.be

ZenithOptimedia Belgium
• Visit http://www.zenithoptimedia.be/site2008/en/jobs.asp

FRANCE

Euro RSCG C&O - Internship offers
• Visit http://eurorscgco.com/

G2 Paris - Internship offers
• Visit http://www.g2paris.com/

Ogilvy Paris - Internship offers
• Visit http://www.decouvrir.ogilvy.fr/forum_offres.php

GERMANY

DDB Berlin - Internship offers
• Visit http://www.de.ddb.com/public/de/kontakt/karriere/berlin

DDB Düsseldorf - Internship offers
• Visit http://www.de.ddb.com/public/de/kontakt/karriere/duesseldorf

Interone
• Visit http://www.interone.de/de/jobs/overview/index.html
• Contact i-wanna-work@interone.de

OMD Germany
• Visit http://omd-persis-live.dc.interone.de/persis/main?fn=mainframe&main=?fn~login

Publicis Germany
• Visit http://www.publicis.de/html/pages/jobs_onlinebewerbung.php

USEFUL LINKS

GERMANY

Kommunikarriere - initiative of the German Association of Communications Agencies
(GWA), Kommunikarriere is an internet platform giving information on the different
spheres of advertising agencies and presenting a detailed overview of the branch.
Kommunikarriere provides information on career start and regularly offers internships.
• Visit www.kommunikarriere.de

UK

IPA - the Institute of Practitioners in Advertising
• Jobs online Visit http://www.ipa.co.uk/JobsIntro.aspx
• Graduate Schemes Visit http://www.ipa.co.uk/DisplayContent.aspx?id=4583
• Summer School Visit http://www.ipa.co.uk/DisplayContent.aspx?id=3098

iphone I am - online research community with iPhone users uncovers brand insights

Check out this SlideShare Presentation:

iphone I am - online research community with iPhone users uncovers brand insights

View more presentations from Latitude Insights.

How Big is Social Media in the UK? [VIDEO]

YouTube - SimplyZesty's Channel

Tuesday, 27 July 2010

The takeover and Twitter influence « Graham.Creative.

Diesel Facepark Event

Saturday, 24 July 2010

Education Education Education .....

It seems that everyone can teach these days .... or so it would appear from the resurrection of the School of Communication Arts. I looked at this with trepidation. This is a concept similar to the Miami Ad School by all accounts. Industry professionals creating a "curriculum" and delivering "learning" that fulfills their immediate needs. An expensive apprenticeship. This education model doesn't sit well with me for several reasons.

1. There is an assumption that academics are fusty, ivory-tower imprisoned individuals who don't know what they're doing. This assumption smacks of arrogance. Most academics in creative areas have done their time in respective industries. They are creative individuals who are attempting to mould students to not simply do a job of work but to be intellectually rigorous in their approach to creative thinking and problem solving. Yes, admittedly, some are stuck in a mindset that was appropriate to our industries twenty years ago .... most of us acknowledge this and are moving on. In some cases, and I know this through conversation with industry bods, we are engaging our students in debates that are actually informing industry - specifically from my experience the advertising industry! Furthermore, and I'm not on a rant here, we are creating a curriculum within an accepted and established,sometimes suffocating, framework.

2. Anyone can do this teaching lark. Err, no. You may be a brilliant art director. that doesn't make you a good teacher. Teaching is more than mentoring. When you undertake a postgrad teaching course, you engage with pedagogical philosophies that you would never pick up in industry. A talented teacher need not be a talented industry professional. I have met brilliant individuals in other subject areas who cannot teach for toffee. Please Mr Marc Lewis, don't attempt to undermine our profession by suggesting you can all do it better - and to make yourself Dean also makes a mockery of the fact that most Deans have worked their way up after years of establishing their reputations as educators, researchers and managers.

3. Let's forget classroom teaching and set our course up in a mock agency, aren't we unique? Hmm. No actually. My course, for example, does exactly that. We have first, second and third years working alongside each other in our studios. Sometimes, with external briefs, in mixed teams. we have live clients coming in and setting briefs. Our students pitch to agencies in London and New York. They find and work for real clients in their final year. They set up mini agencies. They work with external partners. We've been running this course since 2005 in this way. Others do too.

4. Academia does not have a relationship with agencies. Again, a false assumption. On the BA (Hons) Advertising and Brand Management course at Staffs Uni we work very hard to engage with industry. We work on live briefs with agencies .... and we'd love to have individuals who are now mentoring on the Communication Arts course helping us. Go on, take a look outside of London. There's life and a lot of talent in the Midlands and the North, you know?

I hope this doesn't come across as a rant. I want this debate to become public and would welcome some tweets linking to it, and some genuine discussion to go on.