Hey all. I've just published a book on Blurb detailing my Road Trip around New England this Fall. Priced competitively, here's a sneak preview. Why not treat yourselves to a nice picture book that will sit nicely on your coffee tables:
Tuesday, 28 December 2010
Tuesday, 21 December 2010
Sneak Peak at the TrendHunter report for 2011
Hello everyone.
One quick post before the festivities begin. I have been given a sneak peak at the Trend Hunter report for 2011. The guys there are also generously giving you a chance to see what's going to be trending next year. there's some great articles and the usual incisive powerpoints as well. Have a look and please comment:
www.trendhunter.com
You won't be disappointed ... and ABM students, I expect references to this in your own blog posts and creative work this upcoming Semester.
Happy Holidays.
One quick post before the festivities begin. I have been given a sneak peak at the Trend Hunter report for 2011. The guys there are also generously giving you a chance to see what's going to be trending next year. there's some great articles and the usual incisive powerpoints as well. Have a look and please comment:
www.trendhunter.com
You won't be disappointed ... and ABM students, I expect references to this in your own blog posts and creative work this upcoming Semester.
Happy Holidays.
Monday, 22 November 2010
Pre Launch using Twitter
Wunderman Buenos Aires used Twitter as a pre-launch channel for the new Ford Fiesta. The following video explains all. Great way to take advantage of a little-used medium. Very brave, but yielded some good results.
FORD - The first pre-launch of a car using Twitter from Jose Azanza on Vimeo.
Thursday, 18 November 2010
Interesting stuff from the Student Blogs
I must say I am impressed with the quality of blog entries particularly at level 1! These are the ones that made me think this week:
Level 1:
Liz Tarrant exploring new methods of transportation.
Gemma Dickens discussing Fosters .... I'm particularly taken by the new Adam + Eve Fosters campaign, especially so because of the inspired link-up with Alan Partridge.
Ollie Gratter exploring Twitter.
and Stella Li considering the use of celebrity endorsement in both Eastern and Western Cultures.
No Level 2 entries this week ..... shame on you.
Level 3:
Becki Moore's entry this week made me smile ..... and reminded me of a Vacuum Cleaner TV spot I saw in the States .... dissing Dyson who was represented by a Dick Van Dyke cockney street urchin with braces and flat cap combo.
Hannah Selby on the perils of FaceBook identities.
Lauren Penny comes over philosophical discussing creativity.
and Lauren Hughes presenting a nice video on FaceBook.
Enjoy them, I did.
Level 1:
Liz Tarrant exploring new methods of transportation.
Gemma Dickens discussing Fosters .... I'm particularly taken by the new Adam + Eve Fosters campaign, especially so because of the inspired link-up with Alan Partridge.
Ollie Gratter exploring Twitter.
and Stella Li considering the use of celebrity endorsement in both Eastern and Western Cultures.
No Level 2 entries this week ..... shame on you.
Level 3:
Becki Moore's entry this week made me smile ..... and reminded me of a Vacuum Cleaner TV spot I saw in the States .... dissing Dyson who was represented by a Dick Van Dyke cockney street urchin with braces and flat cap combo.
Hannah Selby on the perils of FaceBook identities.
Lauren Penny comes over philosophical discussing creativity.
and Lauren Hughes presenting a nice video on FaceBook.
Enjoy them, I did.
Monday, 15 November 2010
Leader Board
Having been kept busy travelling around on Uni business I get back to find that a hard-core group of ABM students are still blogging like crazy. Not all though - some have slackened off! Here's the leaderboard of top ABM Bloggers by Level:
Level1:
Kate Hammond
Rick Hewitt
Nisha Haque
Ollie Gratter
Alex Moran
Gemma Dickens
Although these last three need to update as they're slipping quickly!!
Level 2:
Kim Pyatt
Paul Chandler
Angus Shepherd
Level 3:
Kat Davies
Becki Moore
Waqy Matloob
Lauren Hughes
Hannah Selby
Charlotte Robinson
We need to see more contributions from everyone else .... get scribbling.
Level1:
Kate Hammond
Rick Hewitt
Nisha Haque
Ollie Gratter
Alex Moran
Gemma Dickens
Although these last three need to update as they're slipping quickly!!
Level 2:
Kim Pyatt
Paul Chandler
Angus Shepherd
Level 3:
Kat Davies
Becki Moore
Waqy Matloob
Lauren Hughes
Hannah Selby
Charlotte Robinson
We need to see more contributions from everyone else .... get scribbling.
Saturday, 30 October 2010
Excellent viral encouraging US Citizens to vote in the mid-terms.
I'm disembedding this video beause it plays on start-up and is starting to annoy me now .... we all get the gist though.
This viral is brilliant. Both engaging and interactive it encourages US citizens to vote in the mid terms. Brilliant!
This viral is brilliant. Both engaging and interactive it encourages US citizens to vote in the mid terms. Brilliant!
Tuesday, 12 October 2010
Best of the Student Blogs
These are some of the entries from our student blogs this week, in no particular order:
Charlotte Robinson:
Hannah Selby on the same topic
Lauren Hughes
Angus Shepherd
Paul Chandler
Kim Pyatt
Liz Tarrant
Jess Brooks
Gemma Dickens with one of a number of Tippexx references.
Ollie Gratter
Some of these are level 1, some Level 2 and some Level 3. Allcontributions have been spot on so far so if you want to read some more of our students' blogs follow these links:
Level 1
Level 2
Level 3
And enjoy.
Charlotte Robinson:
Hannah Selby on the same topic
Lauren Hughes
Angus Shepherd
Paul Chandler
Kim Pyatt
Liz Tarrant
Jess Brooks
Gemma Dickens with one of a number of Tippexx references.
Ollie Gratter
Some of these are level 1, some Level 2 and some Level 3. Allcontributions have been spot on so far so if you want to read some more of our students' blogs follow these links:
Level 1
Level 2
Level 3
And enjoy.
Monday, 11 October 2010
Grover from Sesame Street spoofs the Old Spice guy
You know your ad has impact when Sesame Street spoofs it:
Friday, 8 October 2010
A new academic year, some new faces, and some older ones too ...
This must be the first proper blog entry I have written in quite some time. Other than linking relevant articles and videos, I have not had a minute to sit down and write something "proper".
so the new academic year is off to a good start. Level 1s appear mature and keen and have hit the ground running with a couple of projects that will keep them busy for this Semester. Level 2s are starting to get into the swing of things and we have two new additions to the fold. level 3s are full of spirit and should hopefully hit the industry full-pelt come June.
One key new initiative that took some time to perfect is the composition of Level blogs. Let me explain, Each level (or year group) has their own blog that I manage. At first it took some thinking to work out how best to display all the students's entries without there being a heap load of admin work for me to do. Working within the confines of Blogger I feel this is now running smoothly. Each student has their own blog (it doesn't matter who the Blog provider is, but the group blog is on Blogger), and their blog is added to the "Blogs I follow" window on the group blog. This appears as the main window, each blog is identified by a hyper-linked student name, a thumbnail and the first 2 lines of their latest entry. They are ranked synchronically so the most recently updated one shows at the top of the list. The reader can then link to an individual log and read the full article. This is easy to manage and assess as there is a date and time stamp for all entries so I can see who's done what and when.
No worries so far because overall entries have been interesting and engaging. Tippexx seems to be the hottest trending topic, particularly amongst Level 3, but they are all a good start.
Look for yourselves:
Level 1:
http://trendsandvisualthinkingabm.blogspot.com/
Level 2:
http://abm-level-2.blogspot.com/
Level 3:
http://abm-level-3.blogspot.com/
I'll try and link the most interesting ones each week.
so the new academic year is off to a good start. Level 1s appear mature and keen and have hit the ground running with a couple of projects that will keep them busy for this Semester. Level 2s are starting to get into the swing of things and we have two new additions to the fold. level 3s are full of spirit and should hopefully hit the industry full-pelt come June.
One key new initiative that took some time to perfect is the composition of Level blogs. Let me explain, Each level (or year group) has their own blog that I manage. At first it took some thinking to work out how best to display all the students's entries without there being a heap load of admin work for me to do. Working within the confines of Blogger I feel this is now running smoothly. Each student has their own blog (it doesn't matter who the Blog provider is, but the group blog is on Blogger), and their blog is added to the "Blogs I follow" window on the group blog. This appears as the main window, each blog is identified by a hyper-linked student name, a thumbnail and the first 2 lines of their latest entry. They are ranked synchronically so the most recently updated one shows at the top of the list. The reader can then link to an individual log and read the full article. This is easy to manage and assess as there is a date and time stamp for all entries so I can see who's done what and when.
No worries so far because overall entries have been interesting and engaging. Tippexx seems to be the hottest trending topic, particularly amongst Level 3, but they are all a good start.
Look for yourselves:
Level 1:
http://trendsandvisualthinkingabm.blogspot.com/
Level 2:
http://abm-level-2.blogspot.com/
Level 3:
http://abm-level-3.blogspot.com/
I'll try and link the most interesting ones each week.
Monday, 4 October 2010
Thursday, 30 September 2010
Pretty cool stuff from Adidas
Check this out, really great way to integrate outdoor and online and entertain at the same time:
http://adage.com/mediaworks/article?article_id=146191
http://adage.com/mediaworks/article?article_id=146191
Creative Review
Wieden + Kennedy's new ad for the Guardian/Observer features refs to 26 different films. Can you spot them all? http://crmag.co.uk/aVgyj1
Wednesday, 29 September 2010
Social media trends
These two links take you over to Mashable for some interesting insights into Social Media and Facebook trends.
Monday, 27 September 2010
Wednesday, 22 September 2010
Thursday, 9 September 2010
Glue London Internship
Any grads fancy an internship at Glue London? I know I would:
"glue Isobar
Planning is looking for a digitally savvy graduate for a salaried
internship. Interested? Send CVs to donna.amey@glueisobar.com"
"glue Isobar
Planning is looking for a digitally savvy graduate for a salaried
internship. Interested? Send CVs to donna.amey@glueisobar.com"
Wednesday, 8 September 2010
Tuesday, 7 September 2010
Friday, 3 September 2010
Tuesday, 31 August 2010
PSFK presents Future Of Health
Check out this SlideShare Presentation:
PSFK presents Future Of Health
View more presentations from PSFK.
Wednesday, 25 August 2010
The Designers Duty
Check out this SlideShare Presentation:
The Designers Duty
View more presentations from Jon Dascola.
DMA: Young direct marketing talent aided through GRT Awards
It's taken the DMA long enough, but here's an article on Kieran and Leanne: DMA: Young direct marketing talent aided through GRT Awards
Monday, 23 August 2010
Impact of Digital Revolution on Ad Agencies
This presentation by the guys at BBH is well crafted and very informative.
Impact of Digital Revolution on Ad Agencies
View more presentations from Saneel Radia.
Wednesday, 11 August 2010
Tuesday, 10 August 2010
Monday, 9 August 2010
Marketing PR & Social Media | UglyBaby | Creative Community At Your Finger Tips
These Ugly Babies are brilliant. What a wonderful source of ideas, news, and inspiration. Marketing PR & Social Media | UglyBaby | Creative Community At Your Finger Tips
McDonald’s French Fries Crossing | UglyBaby | Creative Community At Your Finger Tips
I like this ..... posted by UglyBaby on their blog. I love the way you can sometimes see something everyday and simple, and a powerful idea comes into your head. McDonald’s French Fries Crossing | UglyBaby | Creative Community At Your Finger Tips
The hard sell | Television & radio | guardian.co.uk
This is a humourous take on ads that appears as a weekly column in the Guide. well, here's the link to the webpage. The hard sell | Television & radio | guardian.co.uk
Sunday, 8 August 2010
SlideScene.com - Inspiring online marketing presentations
Here's this week's Slide Share.SlideScene.com - Inspiring online marketing presentations
Mico Toledo Screenprints
Love these. If anyone is feeling generous ..... they are by Mico Toledo and he takes different song lyrics each week and turns them into typographic screenprints. His website is www.musicphilosophy.co.uk
Friday, 6 August 2010
Just my type | Blog | Design Week
A nice little book, by all accounts .... we'll have to wait for a bit, though. Just my type | Blog | Design Week
Manchester's Pravda Advertising ceases trading - News - THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information & Jobs
Noble in defeat « zeitgeist and stuff
Have we been here before with the "Death of Print"? Or will we really see the demise of the great bookstores? Noble in defeat « zeitgeist and stuff
Meet Adam and Dan « Creativepool Blog – Opinions and articles for the UK Creative Community
Fresh of the press ..... Adam Lowe and Dan needham interviewed in Creativepool. These boys are gaining so much awareness in the industry, they need to be snapped up off placement now.
Meet Adam and Dan « Creativepool Blog – Opinions and articles for the UK Creative Community
Meet Adam and Dan « Creativepool Blog – Opinions and articles for the UK Creative Community
Wednesday, 4 August 2010
Tuesday, 3 August 2010
Bird's Eye by Glue London
Glue London have built a community hub around Bird's Eye meals, popular celebrities and families encouraging them to interact and discuss healthy eating.
Monday, 2 August 2010
Staffordshire University Students Win Prestigious Advertising Award
This is the draft of an article that will be appearing on Creative Boom before you can say boo to a goose:
A Creative Team from the BA(Hons) Advertising and Brand Management Degree at Staffordshire University are the latest recipients of the prestigious Graeme Robertson Trust (GRT) Student Awards. Leanne Holloway and Kieran Ainsworth, who go by the name of LoveKontrast on Twitter, devised an integrated campaign for a new range of Waitrose sweets. Their creative features a range of people, young and old, shot in black and white sticking their tongues out. The art direction is on-brand, typically Waitrose, yet it goes further by adding a crowd-sourcing element to the launch that ties the concept neatly round to Waitrose’s on-line presence. An integral part of their thinking is the packaging. This, along with a direct mailer, also features the tongue icon. All in all, a well rounded and integrated package that the judges deemed to be the most comprehensive solution to the brief.
Judging happened over two rounds – online initially followed by a shortlisted few who spent the day at Tequila’s London offices where their portfolios and concepts were critted by nine Creative Directors. A gruelling, but beneficial day followed by a lovely pint at the Crown and Two Chairmen on Dean Street. The result? A £1000 cheque, free publicity courtesy of the GRT and the Royal Mail (sponsors of the Award) and a very valuable networking opportunity. Leanne and Kieran have already secured an internship at Big Communications followed by another internship at Wunderman. If you’re hiring, look no further ….
Thursday, 29 July 2010
Wednesday, 28 July 2010
Mobile Marketing
Cribbed this from a discussion in Marketing Week on issues around Mobile Marketing:
"
"
MW: If you are creating a non-transactional app, what should it do?
UA: At Procter & Gamble, we look at apps in two ways. There are entertainment and utility apps, both of which need to be rewarding and relevant for their target group.
You always need to ask: what is the role of that app within the consumer’s path to purchase? Once you’ve established that, you can develop the right type of app. We recently launched a Pringles app for the summer football season and it’s purely for entertainment - that’s its role in the path to purchase, within an integrated marketing plan.
James Frost (JF) marketing director, Nectar
If you look at mobile in isolation, you’re really cutting off your nose to spite your face. You need to understand how it fits with everything else you’re doing.
JA: A great example for us is Axe [Lynx in the UK]. We found this interesting consumer insight that young guys use their mobile phone as their alarm clock. We sprinkled a bit of “the Axe effect” on an iPhone alarm clock and created an app called Axe Wake Up Service, where young guys get woken up by their favourite Axe angel every morning. It’s about moving away from interruption to engagement.
Guys are using the Wake Up app on a daily basis. They are having a regular interaction with our brand. The app is designed to become more engaging as you use it, as well as more risqué as it goes on - or the girl gets upset if you don’t use it, which is just like real life.
For us, this fulfilled both our objectives in terms of entertainment and utility, so we see it as a huge success.
Melissa Loddo (ML) digital marketing manager, New Look
JF: I think a big opportunity for FMCG businesses outside of pure brand communication is sales promotion. Imagine that you’re going into Sainsbury’s and the app reminds you that something is three-for-two at the very moment you’re entering the store. FMCG brands can make the most of apps by using location and time-specific reminders."
To read the entire article go to:
http://www.marketingweek.co.uk/sectors/telecoms-and-it/mobile-marketers-stand-at-start-of-long-journey/3014955.article
It's a good read. Love the Axe (Lynx) example cited above.
Grad Schemes
This is a list of grad schemes, kindly provided by the EFCCE:
GRADUATE SCHEMES
GERMANY
Ogilvy & Mather
• Visit http://www.ogilvy.de/#/Ogilvy-Deutschland/Ogilvy-Group/Jobs/Ogilvy-
Frankfurt/Camp-David/360-Grad-Traineeprogramm
UK
Aegis Graduate Schemes
• Carat: Visit http://www.aegismediagrads.co.uk/carat/
• Diffiniti: Visit http://www.aegismediagrads.co.uk/diffiniti/
• Vizeum: Visit http://www.aegismediagrads.co.uk/vizeum/
• Contact recruitment@aemedia.com
BBDO - AMV Academy
• http://www.amvbbdo.com/HTML/Contact/graduates.html
Dare Grads Programmes
• Visit http://www.daredigital.com/grads.htm & http://www.facebook.com/daregrads
• Contact grads@daredigital.com.
DDB UK
• Visit http://www.ddblondon.com/ddb/graduate-recruitment/
• Account Management and Planning: Applications for the 2011 graduate program will
open on the 1st September 2010
• Contact: graduaterecruitment@ddblondon.com
JWT London
• Visit http://www.jwt.co.uk/
• Work experience in the Account Management Department: JWT is only taking
applications for January-April 2011 at this point in time
• The closing date for applications for this period is 22 October 2010
• Contact: london.humanresources@jwt.com
Leo Burnett - Grad Foundation
• Visit http://www.leoburnett.co.uk
• Grad Programme 2011: details of the 2011 selection process will be posted towards
the end of summer
• Notify your interest by email: graduate.recruitment@leoburnett.co.uk
Lowe London
• Visit http://www.lowelondon.com/
• Graduates / Creative Placements
McCann Erickson Grad Scheme
• Visit http://mccademy.blog.mccannlondon.co.uk/
• McCademy 2010: Applications are open until 5.30pm on Wednesday 28th July, and
interviews will be held the week commencing August 9th.
Ogilvy Fellowship
• http://www.ogilvyfellowship.co.uk/
Omnicom - DAS Accelerate
• Visit http://www.dasaccelerate.com/index.asp?Pageid=5
• 15 month programme working in a number of specialist agencies
• Applications open in September 2010
• Deadline: 4th January 2011
Publicis London Grad Scheme
• Visit http://www.publicis.co.uk/adcademy/ &
http://www.facebook.com/group.php?gid=8007340909
• The opening date for applications is likely to be January 2011
Saatchi & Saatchi London
• 2011 Summer Scholarship
• The opening date for applications is likely to be Jan 2011
• http://www.saatchi.co.uk/working_here/graduate_recruitment/summer_scholarship
WPP Marketing Fellowship
• http://www.wpp.com/wpp/careers/marketing/graduates/
INTERNSHIP OFFERS
AUSTRIA
Euro RSCG Vienna
• Visit http://eurorscg.2web.at/register
Publicis Vienna
• Visit http://www.publicis.at/html/pages/jobs_onlinebewerbung.php
BELGIUM
DDB Belgium
• Visit http://www.ddb.be/jobs.aspx
• Contact: jobmaster-ddb@ddb.be
ZenithOptimedia Belgium
• Visit http://www.zenithoptimedia.be/site2008/en/jobs.asp
FRANCE
Euro RSCG C&O - Internship offers
• Visit http://eurorscgco.com/
G2 Paris - Internship offers
• Visit http://www.g2paris.com/
Ogilvy Paris - Internship offers
• Visit http://www.decouvrir.ogilvy.fr/forum_offres.php
GERMANY
DDB Berlin - Internship offers
• Visit http://www.de.ddb.com/public/de/kontakt/karriere/berlin
DDB Düsseldorf - Internship offers
• Visit http://www.de.ddb.com/public/de/kontakt/karriere/duesseldorf
Interone
• Visit http://www.interone.de/de/jobs/overview/index.html
• Contact i-wanna-work@interone.de
OMD Germany
• Visit http://omd-persis-live.dc.interone.de/persis/main?fn=mainframe&main=?fn~login
Publicis Germany
• Visit http://www.publicis.de/html/pages/jobs_onlinebewerbung.php
USEFUL LINKS
GERMANY
Kommunikarriere - initiative of the German Association of Communications Agencies
(GWA), Kommunikarriere is an internet platform giving information on the different
spheres of advertising agencies and presenting a detailed overview of the branch.
Kommunikarriere provides information on career start and regularly offers internships.
• Visit www.kommunikarriere.de
UK
IPA - the Institute of Practitioners in Advertising
• Jobs online Visit http://www.ipa.co.uk/JobsIntro.aspx
• Graduate Schemes Visit http://www.ipa.co.uk/DisplayContent.aspx?id=4583
• Summer School Visit http://www.ipa.co.uk/DisplayContent.aspx?id=3098
GRADUATE SCHEMES
GERMANY
Ogilvy & Mather
• Visit http://www.ogilvy.de/#/Ogilvy-Deutschland/Ogilvy-Group/Jobs/Ogilvy-
Frankfurt/Camp-David/360-Grad-Traineeprogramm
UK
Aegis Graduate Schemes
• Carat: Visit http://www.aegismediagrads.co.uk/carat/
• Diffiniti: Visit http://www.aegismediagrads.co.uk/diffiniti/
• Vizeum: Visit http://www.aegismediagrads.co.uk/vizeum/
• Contact recruitment@aemedia.com
BBDO - AMV Academy
• http://www.amvbbdo.com/HTML/Contact/graduates.html
Dare Grads Programmes
• Visit http://www.daredigital.com/grads.htm & http://www.facebook.com/daregrads
• Contact grads@daredigital.com.
DDB UK
• Visit http://www.ddblondon.com/ddb/graduate-recruitment/
• Account Management and Planning: Applications for the 2011 graduate program will
open on the 1st September 2010
• Contact: graduaterecruitment@ddblondon.com
JWT London
• Visit http://www.jwt.co.uk/
• Work experience in the Account Management Department: JWT is only taking
applications for January-April 2011 at this point in time
• The closing date for applications for this period is 22 October 2010
• Contact: london.humanresources@jwt.com
Leo Burnett - Grad Foundation
• Visit http://www.leoburnett.co.uk
• Grad Programme 2011: details of the 2011 selection process will be posted towards
the end of summer
• Notify your interest by email: graduate.recruitment@leoburnett.co.uk
Lowe London
• Visit http://www.lowelondon.com/
• Graduates / Creative Placements
McCann Erickson Grad Scheme
• Visit http://mccademy.blog.mccannlondon.co.uk/
• McCademy 2010: Applications are open until 5.30pm on Wednesday 28th July, and
interviews will be held the week commencing August 9th.
Ogilvy Fellowship
• http://www.ogilvyfellowship.co.uk/
Omnicom - DAS Accelerate
• Visit http://www.dasaccelerate.com/index.asp?Pageid=5
• 15 month programme working in a number of specialist agencies
• Applications open in September 2010
• Deadline: 4th January 2011
Publicis London Grad Scheme
• Visit http://www.publicis.co.uk/adcademy/ &
http://www.facebook.com/group.php?gid=8007340909
• The opening date for applications is likely to be January 2011
Saatchi & Saatchi London
• 2011 Summer Scholarship
• The opening date for applications is likely to be Jan 2011
• http://www.saatchi.co.uk/working_here/graduate_recruitment/summer_scholarship
WPP Marketing Fellowship
• http://www.wpp.com/wpp/careers/marketing/graduates/
INTERNSHIP OFFERS
AUSTRIA
Euro RSCG Vienna
• Visit http://eurorscg.2web.at/register
Publicis Vienna
• Visit http://www.publicis.at/html/pages/jobs_onlinebewerbung.php
BELGIUM
DDB Belgium
• Visit http://www.ddb.be/jobs.aspx
• Contact: jobmaster-ddb@ddb.be
ZenithOptimedia Belgium
• Visit http://www.zenithoptimedia.be/site2008/en/jobs.asp
FRANCE
Euro RSCG C&O - Internship offers
• Visit http://eurorscgco.com/
G2 Paris - Internship offers
• Visit http://www.g2paris.com/
Ogilvy Paris - Internship offers
• Visit http://www.decouvrir.ogilvy.fr/forum_offres.php
GERMANY
DDB Berlin - Internship offers
• Visit http://www.de.ddb.com/public/de/kontakt/karriere/berlin
DDB Düsseldorf - Internship offers
• Visit http://www.de.ddb.com/public/de/kontakt/karriere/duesseldorf
Interone
• Visit http://www.interone.de/de/jobs/overview/index.html
• Contact i-wanna-work@interone.de
OMD Germany
• Visit http://omd-persis-live.dc.interone.de/persis/main?fn=mainframe&main=?fn~login
Publicis Germany
• Visit http://www.publicis.de/html/pages/jobs_onlinebewerbung.php
USEFUL LINKS
GERMANY
Kommunikarriere - initiative of the German Association of Communications Agencies
(GWA), Kommunikarriere is an internet platform giving information on the different
spheres of advertising agencies and presenting a detailed overview of the branch.
Kommunikarriere provides information on career start and regularly offers internships.
• Visit www.kommunikarriere.de
UK
IPA - the Institute of Practitioners in Advertising
• Jobs online Visit http://www.ipa.co.uk/JobsIntro.aspx
• Graduate Schemes Visit http://www.ipa.co.uk/DisplayContent.aspx?id=4583
• Summer School Visit http://www.ipa.co.uk/DisplayContent.aspx?id=3098
iphone I am - online research community with iPhone users uncovers brand insights
Check out this SlideShare Presentation:
Tuesday, 27 July 2010
Saturday, 24 July 2010
Education Education Education .....
It seems that everyone can teach these days .... or so it would appear from the resurrection of the School of Communication Arts. I looked at this with trepidation. This is a concept similar to the Miami Ad School by all accounts. Industry professionals creating a "curriculum" and delivering "learning" that fulfills their immediate needs. An expensive apprenticeship. This education model doesn't sit well with me for several reasons.
1. There is an assumption that academics are fusty, ivory-tower imprisoned individuals who don't know what they're doing. This assumption smacks of arrogance. Most academics in creative areas have done their time in respective industries. They are creative individuals who are attempting to mould students to not simply do a job of work but to be intellectually rigorous in their approach to creative thinking and problem solving. Yes, admittedly, some are stuck in a mindset that was appropriate to our industries twenty years ago .... most of us acknowledge this and are moving on. In some cases, and I know this through conversation with industry bods, we are engaging our students in debates that are actually informing industry - specifically from my experience the advertising industry! Furthermore, and I'm not on a rant here, we are creating a curriculum within an accepted and established,sometimes suffocating, framework.
2. Anyone can do this teaching lark. Err, no. You may be a brilliant art director. that doesn't make you a good teacher. Teaching is more than mentoring. When you undertake a postgrad teaching course, you engage with pedagogical philosophies that you would never pick up in industry. A talented teacher need not be a talented industry professional. I have met brilliant individuals in other subject areas who cannot teach for toffee. Please Mr Marc Lewis, don't attempt to undermine our profession by suggesting you can all do it better - and to make yourself Dean also makes a mockery of the fact that most Deans have worked their way up after years of establishing their reputations as educators, researchers and managers.
3. Let's forget classroom teaching and set our course up in a mock agency, aren't we unique? Hmm. No actually. My course, for example, does exactly that. We have first, second and third years working alongside each other in our studios. Sometimes, with external briefs, in mixed teams. we have live clients coming in and setting briefs. Our students pitch to agencies in London and New York. They find and work for real clients in their final year. They set up mini agencies. They work with external partners. We've been running this course since 2005 in this way. Others do too.
4. Academia does not have a relationship with agencies. Again, a false assumption. On the BA (Hons) Advertising and Brand Management course at Staffs Uni we work very hard to engage with industry. We work on live briefs with agencies .... and we'd love to have individuals who are now mentoring on the Communication Arts course helping us. Go on, take a look outside of London. There's life and a lot of talent in the Midlands and the North, you know?
I hope this doesn't come across as a rant. I want this debate to become public and would welcome some tweets linking to it, and some genuine discussion to go on.
1. There is an assumption that academics are fusty, ivory-tower imprisoned individuals who don't know what they're doing. This assumption smacks of arrogance. Most academics in creative areas have done their time in respective industries. They are creative individuals who are attempting to mould students to not simply do a job of work but to be intellectually rigorous in their approach to creative thinking and problem solving. Yes, admittedly, some are stuck in a mindset that was appropriate to our industries twenty years ago .... most of us acknowledge this and are moving on. In some cases, and I know this through conversation with industry bods, we are engaging our students in debates that are actually informing industry - specifically from my experience the advertising industry! Furthermore, and I'm not on a rant here, we are creating a curriculum within an accepted and established,sometimes suffocating, framework.
2. Anyone can do this teaching lark. Err, no. You may be a brilliant art director. that doesn't make you a good teacher. Teaching is more than mentoring. When you undertake a postgrad teaching course, you engage with pedagogical philosophies that you would never pick up in industry. A talented teacher need not be a talented industry professional. I have met brilliant individuals in other subject areas who cannot teach for toffee. Please Mr Marc Lewis, don't attempt to undermine our profession by suggesting you can all do it better - and to make yourself Dean also makes a mockery of the fact that most Deans have worked their way up after years of establishing their reputations as educators, researchers and managers.
3. Let's forget classroom teaching and set our course up in a mock agency, aren't we unique? Hmm. No actually. My course, for example, does exactly that. We have first, second and third years working alongside each other in our studios. Sometimes, with external briefs, in mixed teams. we have live clients coming in and setting briefs. Our students pitch to agencies in London and New York. They find and work for real clients in their final year. They set up mini agencies. They work with external partners. We've been running this course since 2005 in this way. Others do too.
4. Academia does not have a relationship with agencies. Again, a false assumption. On the BA (Hons) Advertising and Brand Management course at Staffs Uni we work very hard to engage with industry. We work on live briefs with agencies .... and we'd love to have individuals who are now mentoring on the Communication Arts course helping us. Go on, take a look outside of London. There's life and a lot of talent in the Midlands and the North, you know?
I hope this doesn't come across as a rant. I want this debate to become public and would welcome some tweets linking to it, and some genuine discussion to go on.
Thursday, 22 July 2010
Wednesday, 21 July 2010
What The F**K is Social Media?
Check out this SlideShare Presentation:
What The F**K is Social Media?
View more presentations from Marta Kagan.
Tuesday, 20 July 2010
Monday, 19 July 2010
Saturday, 17 July 2010
Friday, 16 July 2010
Thursday, 15 July 2010
EACA Summer School
This has been this year, but may interest students for next year. Start saving if you're interested.
EACA Summer School
EACA Summer School
Fallon Brainfood x VCU Brandcenter: The Engagement Opportunity
Check out this SlideShare Presentation:
Wednesday, 14 July 2010
Friday, 9 July 2010
Thursday, 8 July 2010
Wednesday, 7 July 2010
iPhone update
Not showing off, but simply testing out the blogger app.
- Posted using BlogPress from my iPhone
- Posted using BlogPress from my iPhone
Location:Higher Woodcroft,Leek,United Kingdom
Thursday, 17 June 2010
Wednesday, 16 June 2010
Monday, 14 June 2010
Thursday, 10 June 2010
Wednesday, 9 June 2010
Tuesday, 1 June 2010
Thursday, 27 May 2010
Wednesday, 26 May 2010
Channel 4
This is a good opportunity for Levels 2 and 3 from Channel 4. Oh and we seem to have some nice sucess stories coming up that ~I will detail in a proper blog post.
Tuesday, 25 May 2010
Tuesday, 18 May 2010
When ABM went to Fallon in April '10
Our cheery chum and erstwhile colleague, John Hudson, shot some video to remember our one-day brief at Fallon in April. Here it is:
Friday, 30 April 2010
Monday, 26 April 2010
Thursday, 22 April 2010
Wednesday, 21 April 2010
Tuesday, 20 April 2010
ABM Students rebrand Leek
This is the article from the sentinel last week. the brand strategy - including logo and creative direction, is going to be adopted by all parties involved in the promotion and brand-guardianship of Leek, Staffordshire. Initially developed by esme Burford, Anthony Millest and Jeannie Allot, it was then developed further by Esme Burford and Lauren Awcock.
Monday, 12 April 2010
Friday, 9 April 2010
Thursday, 25 March 2010
Wednesday, 24 March 2010
Monday, 22 March 2010
Former TBWA man Sharp and Tequila founder Wass open new agency - News - THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information
Thursday, 18 March 2010
Monday, 15 March 2010
Thursday, 11 March 2010
Wednesday, 3 March 2010
Monday, 1 March 2010
Friday, 26 February 2010
Thursday, 25 February 2010
Friday, 12 February 2010
Thursday, 28 January 2010
Monday, 25 January 2010
Friday, 22 January 2010
Thursday, 21 January 2010
Wednesday, 20 January 2010
Tuesday, 19 January 2010
Saturday, 9 January 2010
Friday, 8 January 2010
Thursday, 7 January 2010
Wednesday, 6 January 2010
Tuesday, 5 January 2010
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