The EFCCE Conference in Vienna went very well. We were rushed but managed to pack in a lot of work at the expense of sightseeing. Judging the Final of the Student Competition was a good experience. A team from Austria (Werbe Akademie, Vienna) won and very good they were too. The runners-up (Berlin and Bucharest) were also good entires although the better of the two was Berlin by a long chalk. The Viennese team used the theme of first love to sell the idea of eco-awareness in car buying for 18-35 year olds. The idea was strong, crossed media successfully and was very professionally presented.
I gave a presentation on a collaboration between Yes Agency and ABM, also looking at community marketing and ideas related to community in the process. And then chaired a panel on Teaching Creativity where one speaker (Yvonne Koert from Avans Hogeschol in Breda) looked at pedagogical approaches - a theme we'd explored previously in workshops at the Breda meeting - and another (Georgia Millopoulou from Athens) looked at attitudes to creativity amongst creatives in Greek ad agencies. Great ideas but little time for questions unfortunately.
Informally we also began to set the agenda for a pan-European online brief to take place in October. We're not there with it yet but at least we have a feel for how it will function.
There'll be photos and news relating to it on the EFCCE website soon so I'll link to it when I can.
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