Leek brief with Level 3s

Got the ball rolling today with a cracking live brief. Level 3s rebranding and proposing brand comms for Leek and Staffordshire Moorlands (or Staffordshire Peak District as it should be known). Less than 12 weeks to come up with long term sustainable brand strategies and 2 pitches before a winning team emerges. There's so much research and thinking to do particularly with place branding being such a big issue in the current economic climate. Will update regularly as the project evolves.