Busy doing level 3s work for them again ... sigh .... this is a new microsite for Direct Holidays that has social networking functionality enabling tourists to share experiences. I'm thinking Leek brief?
Here's the writeup from the Drum:
"Outside The Box, the marketing agency based in Leeds, has launched a new microsite for client, Direct Holidays, part of the Thomas Cook group. Building on OTB’s work on the ‘The Direct Effect – make it last as long as you can' promotion, currently running on Direct Holiday’s website and throughout their current campaign, the team is launching ‘The Big Picture’ microsite.
This microsite provides a social networking facility to build on customer advocacy, including an invitation for Direct Holiday holiday makers to post their comments about their holiday.
Says Eleanor Sheppard, head of marketing at Direct Holidays: "The best reviewers are always those who have just returned and our holidaymakers tend to want to make their views known. We can rely on these reviews to be frank and forthright, so what better way to get the low down on your potential holiday whether you want to know more about the location, facilities or nightlife ... it’s all part of our aim to ensure our customers get what they expect with no surprises."
lol funnily enough, i was thinking something similar, i was looking at the moorlands main website, its way too busy and could do with 'we want to know your views' type of thing. Although a really busy social network would just get flooded with crap, so it would have to be tasteful and suited to the intended target market.
ReplyDeletegood idea. obviously integrated within a bigger strategy.
ReplyDeleteoh yea, definitely. lol that would be a pretty weak pitch on its own lol. Although havent thought of anything yet. btw where do you find out this kind of stuff?
ReplyDeletethat would be telling ...... the places you guys should be looking in like The Drum etc.
ReplyDeleteHi Guys
ReplyDeleteThanks for the coments on the Big Pic - I'm actually the person behind the idea at Outside the Box - agency for Direct Holidays :)There's loads more things which will be added to the site this is just phase one so have a look in a couple of months.
Cheers